1. Know First – Knowing your business, brand and goals is the key to connecting
with your ideal customers. This is the edge on your competition, your market and
ultimately defining your clear path to faster growth with less pain, greater opportunity
and profit .
2. Your Voice – Great brand stories stem from the reasons they exist in the first
place. Listening to your staff, partners and customers will extend that story and will
help you connect this to your bottom line. it’s not just about words, it’s the reason you
do what you do.
3. Your Places – Owning your brand in social media is as important as owning your
domain name. Each social space is home to your customers’ and prospects’ specific
interests, needs and loves. Being present here creates connection where they feel
4. Listen In – Uncover the conversations around your brand that remain hidden to
you but live in the plain sight of your customers. Listening is the most important
element of conversation.
5. Join In – Taking your message to your ideal customers. Giving them a reason to
talk to you by participating, demonstrating authority, expertise and giving value is key
to your success. One update at a time will inform over 00 of your top networks
6. End Game – Compelling communication creates action. Attracting, acquiring and
retaining the most profitable “ready to do business with you” customers is the focus
here. We define how to take them to the places they can financially engage your